The welcoming breastfeed is translated from French: La tétée de bienvenue — When I first heard someone use this expression to describe this initial breastfeed in the postpartum period, it was music to my ears. Some, like me, see this as a beautiful arrangement of words that brings about a gentle note of respectability to the dyad. And certainly a conceivable contributor for building confidence on the one hand, and a responsive/bonding relationship between birthing parent and newborn baby, on the other.
The way in which the words are chosen and put together in the hormone-rich moment after birth is understood to leave an imprint.
The words that may contribute to success are as described in reference documents; person-centred. Therefore, selecting phrases to provide counselling in the immediate postpartum period according to the knowledge of the birthing parent’s individual needs, preferences, and values supports them to achieve their goals for breastfeeding.
While working on the implementation of BFHI/BFI, some may essentially be devoting time to the elaboration of counselling training programmes for health care professionals/staff. This activity is seen to be beneficial to the development of the health professional's skills, knowledge, and confidence which in turn nourish a unified approach; which in turn nourishes the birthing parent’s sense of empowerment.
In addition, it has been pointed out before that friendliness juxtaposed with fundamentals such as hands-on practical training and conducting monitoring exercises amongst staff members can be positive incentives for camaraderie.
Over time I have deduced that enthusiasm seems to result from the investment in education as well as from growing awareness of the importance of phraseology. Insightfulness ultimately results in increasing the chances of a positive experience for the dyad.
May shared phraseology define your journey.
 World Health Organization. (2018). Guideline: counselling of women to improve breastfeeding practices. World Health Organization.
 World Health Organization. (2017). Guideline: protecting, promoting and supporting breastfeeding in facilities providing maternity and newborn services. World Health Organization.
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