World Breastfeeding Week was launched in 1992 to advocate for the goals of the Innocenti Declaration and to provide a shared opportunity to celebrate successes around the world. Improvements in infant and young child feeding practices are hard-won and require a true team effort across functions and organizations.
BFHI is not a short-term commitment by either facilities or their staff - it takes sustained commitment over years to achieve and ongoing diligence to maintain. Providing the best possible care for every new baby welcomed into our communities has been particularly challenging this year, with BFHI offering a framework on which to lean as we navigate uncertain and rough waters.
In a year where preventing the erosion of existing good practices and protecting the very most vulnerable from seemingly constant threats has been the preoccupation of many in the field of lactation, it may feel hard to muster excitement to celebrate World Breastfeeding Week. And this is all the more reason to do so.
Regardless of whether the pandemic response has been the primary focus or a new challenge in a sea of concurrent disasters, supporting breastfeeding and the practices that surround it has been a foundation of keeping babies and their families safe and well.
If you have time for nothing else this week, I encourage you to set aside a few moments to skim through the social media celebrations, send a colleague a note of thanks or take an hour or two to watch a long-delayed webinar or read an interesting article that you have bookmarked.
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Last Updated: September 2018