As the world prepares to mark World Breastfeeding Week (WBW) from August 1-7, BFHI-accredited hospitals and breastfeeding organizations around the world will have an opportunity to do the “promotion” part of 'promote, protect and support breastfeeding'.
A few countries do celebrate Breastfeeding Week at different times of the year and some countries, such as the United States, have multiple weeks with varying themes. Regardless of the national schedule where you live, social media has made creating and sharing content so readily available that it is worth joining in, even if your “main event” is in October, as it is in Canada.
If you haven’t planned anything yet, it’s not too late:
The ideas above require very little time investment but can be an opportunity to connect with new allies and rekindle interest in implementing the 10 Steps. Even if you have very limited resources and time, participation through sharing the content of others promotes breastfeeding and the important work that you do to support families year-round.
A few tips:
What do you have planned for WBW? Tell us about it in the comments below - and be sure to read the responses to find ideas and ways to share the celebration of breastfeeding around the world.
Michelle Pensa Branco MPH IBCLC
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