In my area, the landscape portrays a sublime spectacle of colours. A fire is crackling in the cast-iron stove and the calendar marks the commencement of World Breastfeeding Week (WBW).
Some of you may share the same scenery and the same period for the celebration of WBW as I. And yet, in August as in October, World Alliance for Breastfeeding Action (WABA) coordinates this year’s WBW under one theme: Protect Breastfeeding: A Shared Responsibility.
Before proceeding, I would like to share that it is a great pleasure to have been invited to join the community at Step 2 Education and communicate news and insights about the Baby-Friendly Hospital Initiative in their weekly blog. As we are a team, I am happy to be amongst you for the next six months or so covering for Michelle, my awe-inspiring colleague, to offer a continuity of the exemplary work that she has been doing while she is taking a leave.
There emerged the idea of exploring a topic that stems from a Blog theme that was previously addressed, in August—WBW: Finding ways to Celebrate where the sentence “Send a colleague a note of thanks” is noted.
Upon looking at that esteemed passage, I perceived an interlink to one of the four WBW2021 objectives. Notably, Engage—with individuals and organizations for a greater impact.
Bringing focus to connectivity. Engaging in the celebrations pertaining to WBW may represent a heightened opportunity to connect with others involved directly or indirectly in breastfeeding-related matters; by working on organizing various activities in the community, virtually* attending continuing education seminars or sharing thoughts after reading the UNICEF Executive Director and World Health Organisation Director-General discourse on WBW 2021, for example.
WBW, which campaigns to raise awareness on themes related to breastfeeding, may also give actors who are working on the implementation of BFHI/BFI, the occasion to extend wishes of “Happy World Breastfeeding Week” in all communications (as a salutation in an email closing for example). By doing so, perhaps reaching an unprecedented audience. A message that may incentivize connection and engender meaningful complicity.
May togetherness define your journey.
Happy World Breastfeeding Week,
 Pensa Branco, M. (2021, August). WBW: Finding ways to celebrate [Step 2 Education Blog Post]. Retrieved from https://step2education.com/blog/469-wbw-findingways
 https://waba.org.my/wbw/ Joint statement by UNICEF Executive Director Henrietta Fore and WHO Director-General Dr. Tedros Adhanom Ghebreyesus on the occasion of World Breastfeeding Week
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