One of the reasons why prenatal counseling is so critical is that, for many of those giving birth, there is very little prior knowledge or experience of breastfeeding and the early postpartum period generally. Breastfeeding is largely invisible in many societies, while images of infants are often associated with bottles and pacifiers. The breastfeeding counselor has a great deal of work in front of them - filling in gaps and undoing misinformation.
Outside the counseling process, what else could we do within our facilities and communities to normalize breastfeeding and give those counselors a bit of a head start?
While these aspects are not likely part of the job description of many of those doing breastfeeding counseling in most settings, they are critical to maximizing the investment in counseling.
Participation in community advocacy and promotion is a powerful way to build a network of supporters, both for your facility and the wider community you serve. Participating also provides small, unscripted moments of counselling those you may encounter - reaching families you might otherwise not speak to and giving counsellors practice in new scenarios as well.
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If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
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5890 Monkland Avenue, #16, Montreal, QC, H4A 1G2, Canada
Last Updated: September 2018