During the past ten months, we have reviewed each of the Ten Steps to Successful Breastfeeding regarding the Baby-friendly Hospital Initiative (BFHI). The remaining months of 2020 will be devoted to the World Health Organization’s Code of Marketing of Breastmilk Substitutes and other international documents that relate to The Code and their support of breastfeeding/chestfeeding.
In a press release dated 15 July 2019, The WHO Regional Office for Europe reported that “two new studies from WHO/Europe show that a high proportion of baby foods are incorrectly marketed as suitable for infants under the age of 6 months and that many of those foods contain inappropriately high levels of sugar,” (1).
WHO has developed a Nutrient Profile Model for children aged 6-36 months with guidelines for foods that are inappropriate to market to this group. WHO/Europe also developed a methodology for identifying commercial baby foods available in retail settings, nutritional labels on all products, and any potential claims on packaging. Using this methodology, data was collected from 516 stores in 4 major European cities between November 2017 and January 2018 on 7955 food and drink products marketed to infants and young children.
What did they find? “In all 4 cities, a substantial proportion of the products – ranging from 28% to 60% - were marketed as being suitable for infants under the age of 6 months” (1). Although European law permits this type of marketing, the WHO International Code of Marketing of Breastmilk Substitutes does not allow it; neither do the WHO Guidance documents.
“In 3 of the cities, half or more of the products provided over 30% of the calories from total sugars. Around a third of the products listed sugar, concentrated fruit juice or other sweetening agents as an ingredient. These added flavours and sugars could affect the development of children’s taste preferences by increasing their liking for sweeter foods,” (1).
When this information is viewed with a global concern about toddler, child, adolescent, and adult obesity, the inappropriateness of this type of marketing becomes immediately evident. Not only is this unhealthy and unethical, it serves a role to decrease breastfeeding and decreases infant/child and maternal health, both immediate and long-term. For many of these companies violating The Code, the bottom dollar could well be the driving factor as apposed to infant health.
Kathy Parkes, MSN-Ed, RN, IBCLC, FILCA CHC
Professional Development Educator
1. Downloaded from https://www.who.int/health-topics/breastfeeding#tab=tab_1
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as Device Information."
We collect Device Information using the following technologies:
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
We use Student Access Information to provide accurate tracking to Users and Clients on completion and use of the courses, as well as for analysis on how to improve our services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, with your employer who needs to verify your completion or progress of your studies. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info.
Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information and Student Access Information for our records unless and until you ask us to delete this information. We are required to keep course completion records for at least 5 years in order to comply with certain accreditation requirements.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below:
5890 Monkland Avenue, #16, Montreal, QC, H4A 1G2, Canada
Last Updated: September 2018