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Faire passer le mot: diffusion de la politique d’alimentation du nourrisson

avril 2021

Dans le cadre des directives de l’IBFH, il est clair que la politique d’alimentation des nourrissons n’est pas destinée à être uniquement un document autonome qui recueille la poussière sur une étagère. Un aspect important de l'étape 1 est la façon dont la politique est diffusée auprès du personnel, des bénévoles, des patients et du public - un engagement public à mettre en œuvre les 10 étapes et à mesurer les progrès.

 Getting word out

À quoi ressemble la diffusion en pratique? Comment pouvons-nous l'utiliser comme un outil pour célébrer les réussites et informer les familles, le personnel et les bénévoles sur ce à quoi s'attendre?

Dans la plupart des cas, le personnel sera orienté vers une politique d'alimentation du nourrisson comme il l'est pour toutes les politiques de l'établissement - à travers le processus d'intégration. La formation de tout le personnel et des bénévoles sur les pratiques de l'IHAB, en fonction de leur fonction au sein de l'établissement, est une excellente occasion d'approfondir la compréhension de la politique elle-même et de la contribution positive de chaque rôle au sein de l'équipe.

Veiller à ce que les parents, dès le début de la période prénatale, et les membres du public connaissent la politique et l’engagement de l’institution envers les nourrissons envers l’IHAB est un facteur important - afin que tous ceux qui reçoivent des soins sachent à quoi s’attendre et où trouver plus d’informations. Lorsqu'un établissement est accrédité pour la première fois en tant qu'amis des bébés, il y a souvent beaucoup de communication pour célébrer, mais cela peut tomber à mesure que les pratiques IHAB deviennent la norme (comme nous l'espérons!).

Ce que signifie une politique d'alimentation du nourrisson pour leurs soins pendant la grossesse, le travail et l'accouchement et le post-partum doit être facilement accessible aux parents, y compris comment répondre aux préoccupations. La communication avec les patients est un ensemble de compétences en soi. C'est ici qu'avoir eu une expertise dans des domaines non cliniques comme les communications ou la collecte de fonds au sein de l'équipe d'élaboration des politiques sera utile.

  • Tenez compte du «langage clair» dans les documents de base eux-mêmes, pas seulement dans les résumés et le matériel promotionnel
  • Utiliser efficacement les graphiques en utilisant des illustrations pour transmettre les messages clés et un look cohérent pour lier chaque message aux autres
  • Testez les plans et les communications avec le public visé, y compris la pertinence linguistique et culturelle

La diffusion auprès du public nécessite une planification, des ressources et un engagement continu pour s'assurer que le matériel est frais et pertinent pour les communautés desservies, ainsi que pour écouter les préoccupations et les besoins du public pour informer de nouveaux matériaux et plans.

Comment votre établissement fait-il la promotion de sa politique d'alimentation du nourrisson et / ou de son statut BFHI? La diffusion retient-elle suffisamment l'attention?


Michelle Pensa Branco MPH IBCLC
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Les références:

Organisation mondiale de la Santé, UNICEF, “Dix mesures en faveur d’un allaitement maternel réussi - infographies,” Bibliothèque virtuelle du Mouvement allaitement du Québec. Accédé 7 avril 2021, https://allaiterauquebec.org/bibliothequevirtuelle/items/show/1784.

 

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