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Blog Archive

Blog Archive


Samples are never free, but who pays?

May 2021

Giving away samples of human milk substitutes from infant formula to commercial baby foods and bottles is a common practice, while prohibited in some countries and local jurisdictions such as US states. In general, where restrictions exist outside of a comprehensive Code law, they have primarily focussed on infant formula samples given to families through the health care system, particularly birthing hospitals.

Read more: Samples are never free, but who pays?

Code as a tool, not a barrier

May 2021

Compliance with the Code and subsequent relevant resolutions is a key requirement of the revitalized BFHI and the Ten Steps to Successful Breastfeeding, though the implementation of the Code has always been a key part of the “promote, protect and support” approach to improving infant feeding practices.

Read more: Code as a tool, not a barrier

Supporting our Clients and Students during the COVID-19 Global Pandemic (UPDATE)

May 2021 (originally published March 2020)

We've instigated (and further extended) some temporary measures to help relieve the pressures on Facilitators and Students; including increasing our standard enrollment time and time limits for requesting extensions and refunds. Our team members are already spread out globally and are veterans when it comes to working from home - we are ideally situated to continue supporting our customers!

Read more: Supporting our Clients and Students during the COVID-19 Global Pandemic (UPDATE)

Marking 40 years of the Code

May 2021

“Misguided propaganda on infant feeding should be punished as the most miserable form of sedition; these deaths should be regarded as murder.” - Dr. Cicely Williams, 1938

May 2021 marks the 40th anniversary of the passage of the International Code of Marketing of Breast-milk Substitutes - by an almost unanimous vote of the Member States of the World Health Assembly (WHA). The Code was the result of a lengthy, participatory process over several years, with intense advocacy from both grassroots campaigners around the world and health care providers and governments from states in the process of decolonization.

Read more: Marking 40 years of the Code

Practice follows policy

May 2021

Some years ago, I was chatting with Janet Zablocki, who had led her facility to become the first Baby-Friendly Hospital in our province. We were discussing the perennial topic among lactation consultants which was how to improve care at the bedside to prevent the ‘trainwrecks’ - and I commented that a change in workplace culture was needed to improve care. She thoughtfully paused and responded, “No, you need a change in policy - and the practice follows. You can’t wait to change every mind before providing the care that the evidence demands.”

Read more: Practice follows policy

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://step2education.com (the "Site").


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as Device Information."

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

  • Users who are undertaking a course as part of a group or organization have certain data tracked as part of the service we provide to Clients and Facilitators. This includes information showing if you have logged in and when, dates of completion and what and when particular study topics, resources and assessments were viewed and completed. We refer to this information as "Student Access Information"

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information, Order Information and Student Access Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use Student Access Information to provide accurate tracking to Users and Clients on completion and use of the courses, as well as for analysis on how to improve our services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, with your employer who needs to verify your completion or progress of your studies. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info.


Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information and Student Access Information for our records unless and until you ask us to delete this information. We are required to keep course completion records for at least 5 years in order to comply with certain accreditation requirements.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@step2education.com or by mail using the details provided below:

5890 Monkland Avenue, #16, Montreal, QC, H4A 1G2, Canada

Last Updated: September 2018