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2018 World Breastfeeding Week

August 2018

Around the world, we are now celebrating World Breastfeeding Week (WBW).  In addition, many countries spend the entire month of August celebrating their National Breastfeeding Month.  Let's look at a little bit of history surrounding WBW.

WBW-2018-logo-English

 

 

From the WABA Website: "The World Alliance for Breastfeeding Action (WABA) was formed in 1991 to act on the Innocenti Declaration (1990) to protect, promote and support breastfeeding. As part of its action plan to facilitate and strengthen social mobilisation for breastfeeding, WABA envisioned a global unifying breastfeeding promotion strategy. A day dedicated to breastfeeding was suggested to be marked in the calendar of international events. The idea of a day's celebration was later turned into a week.

This has become to be known as World Breastfeeding Week (WBW) celebrated every 1-7 August to commemorate the Innocenti Declaration. WBW was first celebrated in 1992. Now it involves over 170 countries and is endorsed by UNICEF, WHO, FAO and IPA.

Overall coordination of WBW is done at the WABA Secretariat in Penang, Malaysia, which includes the selection of the theme and slogan, identifying resource persons for a specific theme and the preparation and dissemination of WBW materials such as the calendar announcement, posters, action folders and banners. These advocacy materials serve to stimulate action among local groups, governments, UN and other agencies and other issue organisations for their own WBW activities in their area/country."

This year's theme, Breastfeeding: Foundations of Life, states that "Breastfeeding is a universal solution that levels the playing field, giving everyone a fair start in life. It improves the health, wellbeing and survival of women and children around the world". The objectives of #WBW2018 are to:

1. Inform people about the links between good nutrition, food security, poverty reduction and breastfeeding.

2. Anchor breastfeeding as the foundation of life.

3. Engage with individuals and organisations for greater impact.

4. Galvanise action to advance breastfeeding as a part of good nutrition, food security and poverty reduction.

And #WBW2018 focuses on preventing malnutrition in all its forms, ensuring food security, even in times of crises, and breaking the cycle of poverty.

For the WBW announcement in English, http://worldbreastfeedingweek.org/2018/wp-content/uploads/2018/03/WBW-2018-Announcement-English.pdf

For the WBW Media Kit, http://worldbreastfeedingweek.org/mediakit/

For the WBW logo in multiple languages, http://worldbreastfeedingweek.org/logo-2/

What is your facility doing to celebrate World Breastfeeding Week? Please print these resources and share them far and wide.

Happy World Breastfeeding Week!

 

Kathy Parkes, MSN-Ed, RN, IBCLC, FILCA

Professional Development Educator

 

 

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