Login Se connecter

Blog Archive

Blog Archive


Infant Formula Ads and Breastfeeding Rates

June 2014

This month we examine the important question: How does the amount of money spent on advertising infant formula correlate to the uptake of infant formula?

The WHO Code on the Marketing of Breastmilk Substitutes is not always well accepted by health care workers. Most people think they, and therefore mothers, are not influenced by advertising. It is reported that companies in the USA spend $70 billion a year on TV advertisements (across all products, not just infant formula!). Advertising does work! They expect, and get, a return on this huge investment. So what are the stats on advertising and formula uptake?

Read more: Infant Formula Ads and Breastfeeding Rates

Step2 Team Workshop

June 2014

Team Step2The Step2 Team had a great time last month, all coming together in Brisbane, Australia, for 3 days. As we work primarily online, delivering online services in Baby Friendly Education, we do not have a central office, and are based all over the country (and world)!

Our get-together started on Monday with a workshop planning how we were going to support our growing number of client hospitals and their staff as the Baby Friendly Hospital Initiative gained momentum around the world. It's a responsibility that we take seriously, and the whole team enjoyed planning how we could expand to accommodate this growth and continue to provide the very best services and courses.

Read more: Step2 Team Workshop

Sexual Abuse and Breastfeeding

May 2014

This month I’d like to discuss a sensitive issue with you: sexual assault and subsequent breastfeeding. The actual number of women who have experienced sexual assault is difficult to know due to under-reporting, however it is likely that at any one time in a busy maternity ward there will be several women who are affected. Would you be surprised if I said that women who experienced sexual assault are more than twice as likely to want to successfully breastfeed their infants (1)? So what barriers do they face and how can we best attend to these mothers?

Read more: Sexual Abuse and Breastfeeding

We're hiring!

May 2014

Step2 Education is searching for a positive, self-directed and highly collaborative individual to join our growing team! As the Baby Friendly community is growing with so many more hospitals and health organisations striving towards or maintaining their accreditation, Step2 is striving to keep up with their educational demands! To help us maintain our high level of service and quality, we are looking for a Business Services Officer to join us to contribute to Business Administration, Sales and Marketing. If this is you - please read on.

Read more: We're hiring!

Length of Breastfeeding

April 2014

Statistics for initiating breastfeeding are generally rising all over the developed world. Great! That’s definitely the first step. However, with the World Health Organization recommending a minimum of 2 years before complete weaning, and the major pediatric societies coming in with minimums between 1 and 2 years, most mothers are falling well short of that minimum recommended goal.

Read more: Length of Breastfeeding

Remember me Login Se connecter Logging in...
Your country information is auto-filled based on information from your browser, please update if necessary. This information helps us provide the most relevant information for your region. Submit Sending... Sent! Clear
Your country information is auto-filled based on information from your browser, please update if necessary. This information helps us provide the most relevant information for your region. Submit Sending... Sent! Clear

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://step2education.com (the "Site").


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as Device Information."

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

  • Users who are undertaking a course as part of a group or organization have certain data tracked as part of the service we provide to Clients and Facilitators. This includes information showing if you have logged in and when, dates of completion and what and when particular study topics, resources and assessments were viewed and completed. We refer to this information as "Student Access Information"

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information, Order Information and Student Access Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use Student Access Information to provide accurate tracking to Users and Clients on completion and use of the courses, as well as for analysis on how to improve our services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, with your employer who needs to verify your completion or progress of your studies. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info.


Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


When you place an order through the Site, we will maintain your Order Information and Student Access Information for our records unless and until you ask us to delete this information. We are required to keep course completion records for at least 5 years in order to comply with certain accreditation requirements.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@step2education.com or by mail using the details provided below:

5890 Monkland Avenue, #16, Montreal, QC, H4A 1G2, Canada

Last Updated: September 2018