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Blog Archive

Blog Archive


World Breastfeeding Week And Step 10

June 2013

This month I’d like to encourage you to do a little forward-planning. World Breastfeeding Week (WBW) is celebrated during the first week of August in most countries.
Each year WABA provides support for this event, including resources, and an Activity Kit, which often includes very useful tools such as promotional ideas and a Press Release. This gives you the perfect excuse to focus your hospital’s and the community’s attention on the wonderful work you are doing. It will also help you to gain kudos from your managers.

Read more: World Breastfeeding Week And Step 10

What Happens To Breastfeeding When Mothers Lie Back?

May 2013

I attended the USLCA Conference in St Louis this month. It was wonderful to meet so many staff and lots of facilitators who are participating in our program. I was lucky to attend many of the Baby Friendly sessions offered. One of the concerns expressed was the decreasing amount of time staff have available to spend with mothers. Oh to have a bucket-load of money to make sure all our hospitals are well staffed; but that isn't going to happen so we have to do the best we can.

Read more: What Happens To Breastfeeding When Mothers Lie Back?

How Are You Coping With Step 3 - Inform All Pregnant Women About Breastfeeding?

March 2013

Firstly if some of your colleagues, or the 'powers that be' aren't really convinced that these educational sessions make a difference, here are a few more links to research papers that have looked at the outcome of prenatal education.

Read more: How Are You Coping With Step 3 - Inform All Pregnant Women About Breastfeeding?

January's Research Article Discusses One Aspect Of The WHO Code On The Marketing Of Breastmilk Substitutes – Supply Of Free Formula To Mothers

January 2013

The formula-containing gift bag, given to mothers on discharge, has been ubiquitous in the USA and other places for as long as some of us can remember. Numerous randomized controlled trials over the years have demonstrated the detrimental effect these bags have on exclusive breastfeeding and duration of breastfeeding. With the signing of the WHO Code many countries worked to eradicate this free supply of formula to all mothers, while other places have waited until Baby Friendly Initiative impetus has set them on the path. This is a big change for many hospital staff, and its intention not always well understood.

Read more: January's Research Article Discusses One Aspect Of The WHO Code On The Marketing Of Breastmilk...

November’s Research Article Discusses Quite A Unique Property Of Colostrum And How, And Maybe Even Why, It Is Found There

November 2012

Colostrum contains beta endorphin. You may recall that the body produces its own beta endorphin which is used as an analgesic in the body to numb or dull pains. The reason the pain dulls is because it binds to and activates opioid receptors. Beta-endorphin has approximately 80 times the analgesic potency of morphine. Not bad!

Read more: November’s Research Article Discusses Quite A Unique Property Of Colostrum And How, And Maybe...

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://step2education.com (the "Site").


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as Device Information."

We collect Device Information using the following technologies:

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Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."

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When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information, Order Information and Student Access Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

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We use Student Access Information to provide accurate tracking to Users and Clients on completion and use of the courses, as well as for analysis on how to improve our services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, with your employer who needs to verify your completion or progress of your studies. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

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As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

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We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


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Last Updated: September 2018