Within the BFHI guidance, it’s clear that the infant feeding policy is not intended to be only a standalone document that collects dust on a shelf. A significant aspect of Step 1 is how the policy is disseminated to staff, volunteers, patients and the public - a public commitment to implementing the 10 Steps and measuring progress.
What does dissemination look like in practice? How can we use it as a tool to both celebrate successes and educate families, staff and volunteers on what to expect?
In most instances, staff will be oriented to an infant feeding policy the way they are to all facility policies - through the on-boarding process. Training of all staff and volunteers on BFHI practices, according to their function within the facility, is an excellent opportunity to deepen understanding of the policy itself and how each role within the team contributes positively.
Ensuring that parents, beginning prenatally, and members of the public know about the facility’s infant policy and commitment to BFHI is an important factor - so that all those receiving care know what to expect and where to find more information. When a facility first gets accredited as Baby-Friendly, there is frequently a great deal of communication in celebration, but this can fall off as the BFHI practices become (as we hope!) the norm.
What an infant feeding policy means for their care during pregnancy, labour and delivery and postpartum should be easily accessible to parents, including how to address concerns. Communication to patients is a skill set on its own and this is where having had expertise in non-clinical areas like communications or fundraising on the policy development team will be helpful.
Dissemination to the public requires planning, resources and on-going commitment to ensuring that materials are fresh and relevant to the communities served, as well as listening for concerns and needs from the public to inform new materials and plans.
How does your facility promote its infant feeding policy and/or BFHI status? Does the dissemination get enough attention?
World Health Organization. (2017). National implementation of the Baby-friendly Hospital Initiative. Accessed March 10 2021 at https://www.who.int/nutrition/bfhi/bfhi-poster-A2.pdf?ua=1
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as Device Information."
We collect Device Information using the following technologies:
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
We use Student Access Information to provide accurate tracking to Users and Clients on completion and use of the courses, as well as for analysis on how to improve our services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, with your employer who needs to verify your completion or progress of your studies. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info.
Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information and Student Access Information for our records unless and until you ask us to delete this information. We are required to keep course completion records for at least 5 years in order to comply with certain accreditation requirements.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below:
5890 Monkland Avenue, #16, Montreal, QC, H4A 1G2, Canada
Last Updated: September 2018