Sometimes we have to think creatively to find ways to fund hospital BFHI programs. Here’s a very successful fundraising idea that was used at one hospital. They found a wonderful way to think “outside the box”!
The area surrounding this hospital is well-known for motorcycle rallies and rides through some very beautiful countryside. Year after year, large groups of riders tour the hill country together, enjoying the scenery and eating at local restaurants along the way, shopping for antiques and locally produced wines and foods. Raising funds for various non-profit causes through these rallies is commonplace.
The hospital has a charitable organization, run by Catholic nuns who worked with the Baby-Friendly team to organize a motorcycle rally called ‘Harleys and Habits’! For ten months, the team worked tirelessly to gather paying sponsors, register motorcycle riders, print t-shirts, and organize a highly advertised rally that raised almost $30,000 in profit. It was helpful that the lead for the BFHI team rode a motorcycle too! The event was featured on local TV news, in newspaper articles, radio interviews, and social media highlights. With these monies, all of the educational provisions for staff, administrative costs, team hours, and BFHI Designation visit costs were completely covered. The facility closed its central nursery to begin mother-baby care and 24-hour rooming-in, and other Baby-Friendly requirements. The fundraising team, including the lead for the BFHI team, went on to organize three more annual Harleys and Habits rallies! Here’s a clip for the 2013 rally: https://www.christushealth.org/santa-rosa/about/videos/csr-foundation/harleys-_-habits-motorcycle-ride-charity-event
Is your locale well-known for foods, scenery, or other resources for possible fund-raising ideas? Think beyond breastfeeding, babies, and birthing to create a successful fund-raising idea that can be used for your facility.
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Professional Development Educator
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