Engaging your audience is our effective communication topic for this post. There are multiple methods to engage those to whom you are speaking. Patel discusses the PIP Method, “A common framework used by business experts is the purpose, importance, preview (PIP) approach to presentation introductions. Following this approach, the speaker first states the purpose of the presentation and then shares why presentation is important by reviewing implications and possible outcomes. Finally, the presenter gives a preview of the topics that will be discussed. This framework is a useful way to get audiences excited about the presentation, helping them to focus on your message and on key takeaways.”
How you present can be engaging or not! PowerPoint presentations have been so overused for years that most communication experts call it “Death by PowerPoint”! If you choose to use a visual method such as PowerPoint to engage your audience, use only pictures, slides with minimal to no text, as well as short stories that compel those listening to help in some way. That means that you need to be well-versed in the materials you present… don’t just read your notes to your audience.
Know those who are in your audience; are they administrators, number crunchers, care providers? All would be interested in different aspects of the BFHI presentations. Make sure you tailor your information to meet the recipients for the best engagement. And encourage a conversation between participants to allow them time for questions, concerns, and clarification. Make notes and let them know you that you hear their concerns (validation) and will get back to them with more detailed information. Don’t pressure yourself to provide immediate, and possibly inadequate or inaccurate, information. Although you may disagree with some points presented, be open-minded in your responses and allow for effective communication and “meeting in the middle”. Is there a way to compromise, meet the BFHI concepts and still meet ideas of the team?
We’ll continue this discussion throughout December prior to the holiday break. I hope it is helping you with your BFHI team. Don’t hesitate to contact me with questions or suggestions.
Kathy Parkes, MSN-Ed, RN, IBCLC, FILCA CHC
Professional Development Educator
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